Thursday, October 7
9 a.m.- 4 p.m.
Gaylord National Resort & Convention Center
From all accounts, recruiting and retaining top talent has become more difficult in the post-COVID world. Now is the time for all of us to develop new strategies to recruit and retain the best talent on the market. What recruiting tools are working best? What can you do to draw new and great leaders into your organization? Once we hire top talent, what performance management tools should we use to retain and develop the best teams?
You spend thousands of marketing dollars every month, creating awareness for your apartment communities and getting apartment shoppers to visit our websites. Internet Listing Services, Google Pay-Per-Click, Facebook, and Instagram ads and maybe even Tik-Tok, but what are you doing with your prospects once you have their attention? In this session, we’ll explore each phase of the apartment marketing funnel and how applying the right technology at the right time can help you do more and get better results, with less spend (no matter your level of influence within the company). Not only can you improve and significantly impact your property’s bottom line, but you can develop a more efficient marketing machine, allowing your team to focus on what they do best - turning tours into raving residents.
Gather 'round the Ask Me Anything Stage in the middle of the exhibit hall for the following sessions:
Individual PMA members may attend one or both PMEXPO seminars for $125. Property Management companies, reward your staff with FREE access to seminars by purchasing an Educational Pass (PMA Members: $300; non-members: $750) on the Attendee Registration page; the confirmation email will contain your discount code - give this to your employees to use during registration (they will type in the code on the Registration Summary Page).
Contact: Nancy Macklin, Director of Events, 301-799-7403.