Leasing has changed, and so have the Property Management Association's Leasing Professional Awards! This year, in addition to the traditional onsite shop competition, PMA will conduct contests for both virtual leasing experience shops and self-guided tour shops.
As always, the Leasing Professional Awards recognize the stellar performance of those individuals who excel at selling the benefits of their communities and converting prospects into residents. Property managers, management companies and individuals participating in the Leasing Professional Awards receive the following benefits:
Improve Performance: The Leasing Professional Awards Program establishes benchmarks for leasing excellence and helps improve conversion ratios and overall presentation quality of your leasing team. PMA will provide an in-depth evaluation of each nominee that includes detailed scoring and benchmarking figures that identify specific strengths and opportunities for growth and improvement.
Teambuilding: Participating in PMA’s Leasing Professional Awards Program demonstrates that you care about, and appreciate, the efforts and achievements of your sales teams. This awards program will boost morale, improve teamwork and cooperation and encourage healthy competition.
Industry Recognition: The Leasing Professional Awards will be presented at the PMA 2021 Awards Ceremony - Celebrating Excellence in Our Industry on Wednesday, November 17, 2021 at the North Bethesda Marriott Conference Center Hotel.
Judging: A mystery shopping company will evaluate each entrant August through November. Shops will not occur during the first week of the month or on Mondays. Judging criteria include, but are not limited to: greeting, information-gathering strategies; professionalism; property/apartment tour; benefit selling, overcoming objections; closing strategies and follow-up.
Traditional Onsite Shop: Begins with mystery shopper telephoning apartment community to schedule a targeted inperson visit to the community. Provides objective and timely feedback on the telephone and onsite leasing presentation.
Virtual Leasing Experience Shop: Begins with mystery shopper placing a telephone call to the apartment community. Evaluates telephone and virtual tour skills, assessing the whole virtual leasing experience.
Self-Guided Tour Shop: Consists of mystery shopper, either conducting a telephone shop of the apartment community or setting an appointment online and conducting a self-guided tour onsite. Provides objective and timely feedback on the self-guided tour experience.
Fees: $160 per PMA member entry and $205 per nonmember entry
Deadline: Entry forms are were due September 10, 2021.
Congratulations to Previous Leasing Professional Award Winners: