Leasing Professional Awards
Recognizing individuals who excel at selling the benefits of their communities and converting prospects into residents.
Benefits of Participating
The Leasing Professional Awards Program establishes benchmarks for leasing excellence and helps improve conversion ratios and overall presentation quality of your leasing team. PMA will provide an in-depth evaluation of each nominee that includes detailed scoring and benchmarking figures that identify specific strengths and opportunities for growth and improvement.
Participating in PMA’s Leasing Professional Awards Program demonstrates that you care about and appreciate the efforts and achievements of your sales teams. This awards program will boost morale, improve teamwork and cooperation and encourage healthy competition.
The Leasing Professional Awards will be presented at PMA's 2025 Awards Ceremony - Celebrating Excellence in Our Industry.
Evaluations
To determine Leasing Professional Award winners, PMA contracts with a third party to conduct mystery shops. Each shop begins with mystery shopper telephoning the apartment community to schedule a targeted in-person visit to the community. The secret shopper then conducts an in-person visit and provides objective and timely feedback on the leasing presentation.
A mystery shopping company will evaluate each entrant June through September. Shops will not occur during the first seven days of the month or on Mondays or Federal holidays. Judging criteria include, but are not limited to: greeting, information-gathering strategies; professionalism; property/ apartment tour; benefit selling, overcoming objections; closing strategies and follow-up.
Leasing Professional Awards Tentative Timeline
- February - May: Entry Period
- June - September: Evaluation Period
- November: Awards Presentation at PMA's 2025 Awards Ceremony - Celebrating Excellence in Our Industry
2025 ENTRY FEES
REGISTRATION OPENS FEB 3
Contact us with any questions.