Leasing Professional Awards
Recognizing individuals who excel at selling the benefits of their communities and converting prospects into residents.
Benefits of Participating
Improve Performance: The Leasing Professional Awards Program establishes benchmarks for leasing excellence and helps improve conversion ratios and overall presentation quality of your leasing team. PMA will provide an in-depth evaluation of each nominee that includes detailed scoring and benchmarking figures that identify specific strengths and opportunities for growth and improvement.
Teambuilding: Participating in PMA’s Leasing Professional Awards Program demonstrates that you care about and appreciate the efforts and achievements of your sales teams. This awards program will boost morale, improve teamwork and cooperation and encourage healthy competition.
Industry Recognition: The Leasing Professional Awards will be presented at PMA's November Awards Ceremony - Celebrating Excellence in Our Idustry. The PACE, Maintenance Professional, Marketing Advertising and Excellence and EPIC Awards are also presented at the ceremony.
Evaluations
A mystery shopping company will evaluate each nominee July through September. Shops will not occur during the first seven days of the month or on Mondays.
Judging criteria include, but are not limited to: greeting, information-gathering strategies; professionalism; property/ apartment tour; benefit selling, overcoming objections; closing strategies and follow-up.
2023 Leasing Professional Awards Tentative Timeline
- April - June: Entry Period
- July - September: Evaluation Period
- November: Awards Presentation at PMA's 2023 Awards Ceremony - Celebrating Excellence in Our Industry
Entry Fees
PMA Member companies pay $175 to $225 per entry, depending on the entry date. Entry fees are due within 30 days of receipt of invoice. Entries may be withdrawn, but entry fees will not be waived/refunded once the secret shop has been ordered.
Questions?
