2021 MAE Award Winners
In 2021, PMA received more than 80 Marketing and Advertising Excellence Award entries. Entries were evaluated by a panel of advertising experts who are associated with some of the leading advertising agencies in the national capital area. Judges evaluated entries based on creativity, innovation and effectiveness. The 2021 Marketing and Advertising Award winners are:
Advertisement
Lease-Up Community, Developed In-House
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Altaire North, LCOR Incorporated, Penthouse Virtual Tour Advertisement
Amenity
Stabilized Community, Developed In-House
- The Remy Apartments, LIVEbe Communities, The Remy R Crafts
Stabilized Community, Developed By Agency
- Alexander House, Edgewood Management, In-House Yoga
Lease-Up Community, Developed In-House
- The Sur, Van Metre, The Surf at Sur
Brochure
Lease-Up Community, Developed In-House
- Altaire North, LCOR Incorporated
- Altaire, LCOR Incorporated (Honorable Mention)
Commercial Lease-Up Property, Developed by an Agency
- The Sur, Van Metre
Corporate Communication/Internal Public Relations
Property Management Company, Developed In-House
- Edgewood Management, Fifty Years Strong Campaign
Event
Apartment, Affordable Stabilized Community, Developed In-House
- Murraygate Village, Edgewood Management, Ribbon Cutting
Stabilized Community, Developed In-House
- Residence at the Manor, Horning Brothers, Resident Engagement - Chopped
- The Elms at Kingstowne, Legend Management, Backpack Buddies (Honorable Mention)
- Glen Oak Apartments, LIVEbe Communities, Glen Oaks & Joint Base Andrews Fisher House (Honorable Mention)
Commercial Portfolio, Developed In-House
- Van Metre, 9/11 Day of Service
Multifamily Portfolio, Developed In-House
- Van Metre, Van Metre Snow Day
Property Management Company, Developed In-House
- Edgewood Management, EVU Week
- Van Metre, The Van Metre 5K Run (Honorable Mention)
Leasing Center
Lease-Up Community, Developed In-House
- The Sur, Van Metre
Stabilized Community, Developed In-House
- Londonderry Apartments, Kay Apartment Communities
- Kenilworth Towers, Kay Apartment Communities (Honorable Mention)
Marketing Campaign
Affordable Lease-Up Community, Developed By Agency
- Lineage N. Patrick Street, Edgewood Management, Lineage N. Patrick Street Marketing Campaign
Stabilized, Developed By Agency
- The Remy Apartments, LIVEbe Communities, The Remy Rebranding Campaign
Lease-Up Community, Developed By Agency
- Marshall Gardens, Creative Marketing Concepts, Inc., Marshall Gardens Community Branding
Property Management Company, Developed In-House
- Gates Hudson, Virtual Leasing Pandemic Response
- Van Metre, A Home for Life's: Staycation (Honorable Mention)
Model Apartment
Affordable Lease-Up Community, Developed In-House
- Liberty Place, Edgewood Management, Digital Staged Model
- Lineage N. Patrick Street, Edgewood Management, Digital Staged Model (Honorable Mention)
Lease-Up Community, Developed By Agency
- 210 Main, Vantage Management
Stabilized Community, Developed In-House
- The George, Van Metre
- Vistas of Annandale, ROSS Management Services (Honorable Mention)
Pandemic Response
Stabilized Community, Developed In-House
- The Remy Apartments, LIVEbe Communities, The Remy Work It Challenge
Commercial Portfolio, Developed In-House
- Van Metre, #StopTheSpread
Multifamily Portfolio, Developed In-House
- Van Metre, #StopTheSpread
Property Management Company, Developed In-House
- Van Metre, #VanMetreStrong
- Edgewood Management & Vantage Management, Pandemic Response Campaign (Honorable Mention)
Promotional Item
Affordable Lease-Up Community, Developed By Agency
- Lineage N. Patrick Street, Edgewood Management, Lineage Blanket and Tumbler
Lease-Up Community, Developed In-House
- The Sur, Van Metre, An Inspired Welcome to Sur
Stabilized Community, Developed In-House
- The Remy Apartments, LIVEbe Communities, Wednesday Wine Down Grab'n Go Give-Away
Commercial Portfolio, Developed In-House
- Van Metre, Safe and Social
Property Management Company, Developed In-House
- Kay Apartment Communities, Employee Gift Boxes
- LIVEbe Communities, LIVEbe Light Ring (Honorable Mention)
Property Management Company, Developed By Agency
- Edgewood Management & Vantage Management, 50th Anniversary Gift
Reputation Management Campaign
Lease-Up Community, Developed In-House
- 210 Main, Vantage Management
- Altaire and Altaire North, LCOR Incorporated (Honorable Mention)
Property Management Company, Developed In-House
- ROSS Management Services, Get Reputation Fit
- Westminster Management, Kevin Wilson's Reputation Management Campaign (Honorable Mention)
Resident/Tenant Communication
Lease-Up Community, Developed In-House
- The Sur, Van Metre, The Sur Community Captain Program
- The Sur, Van Metre, Digital Move-In Packet (Honorable Mention)
Stabilized Community, Developed In-House
- The George, Van Metre, The George Community Captain Program
Signage
Lease-Up Community, Developed In-House
- The Sur, Van Metre
Property Management Company, Developed By Agency
- Edgewood Management, 50 Year Anniversary Board
Social Media Campaign
Lease-Up Community, Developed In-House
- The Sur, Van Metre, Spring is in the Air
Commercial Portfolio, Developed In-House
- Van Metre, #StopTheSpread
Video
Property Management Company, Developed By Agency
- Edgewood Management & Vantage Management, Corporate Video
- Van Metre, 65th Anniversary Video (Honorable Mention)
Property Management Company, Developed By In-House
- Edgewood Management, "Your Story is Our Story“
- Edgewood Management, Corporate Decades Video (Honorable Mention)
Website
Affordable Lease-Up Community, Developed In-House
- Flamingo Place Apartments, Habitat America, www.RentFlamingoPlace.com
Lease-Up Community, Developed By Agency
- The Remy Apartments, LIVEbe Communities, www.theremyapts.com
- The Sur, Van Metre, www.LiveTheSur.com (Honorable Mention)
Lease-Up Community, Developed In-House
- Altaire North, LCOR Incorporated, www.altairenorth.com
Stabilized Community, Developed In-House
- Kensington Place Apartments, Van Metre, www.LiveKensingtonPlace.com
Property Management Company, Developed By Agency
- Donaldson, www.donaldonmgt.com
- Edgewood Management, www.edgewoodmgmt.com (Honorable Mention)
Other
Stabilized Community, Developed In-House
- 2 Hopkins Apartments, LIVEbe Communities, 2 Hopkins Mural
Property Management Company, Developed By Agency
- LIVEbe Communities, LIVEbe Five Year Anniversary Logo
- LIVEbe Communities, We've Got Your Back "Pack" (Honorable Mention)
Associate Member, Developed In-House
- Rentpath, a Redfin Company, Search Ads Express
Property Management Company, Developed In-House
- Van Metre, Diversity & Inclusion Council