2022 MAE Award Winners
For 19 years, the Property Management Association’s Marketing and Advertising Excellence Awards have honored the national capital area property management industry’s most extraordinary communications. The MAE Awards Program is administered by PMA’s Marketing Council, under the leadership of Chair Megan Adams (Legend Management) and Vice-Chair Alexis Tsonos (Van Metre).
In 2022, PMA received more than 115 Marketing and Advertising Excellence Award entries from 20 companies. Entries were evaluated by a panel of advertising experts who are associated with some of the leading advertising agencies in the national capital area. Judges evaluated entries based on creativity, innovation and effectiveness. The 2021 Marketing and Advertising Award winners are:
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Lease Up – Agency
- Van Metre, RiverPoint Apartments, Geofencing Campaign
Stabilized – In-House
- Van Metre, The Asher, Geofencing Campaign
Amenity
Stabilized
- Bozzuto, The Residences at Eastern Market
- Legend Management Group, The Elms at Kingstowne, Electric Vehicle Charging Stations (Honorable Mention)
Lease Up
- Edgewood Management, Big Sky Flats
Brochure
Lease Up – Agency
- LIVEbe Communities, The Remy Apartments
Corporate Communication/Internal Public Relations
Property Management Company – In-House
- Morgan Properties, Mondays at Morgan Podcast
- Donaldson, Employee Appreciation Campaign (Honorable Mention)
- Southern Management Companies, LLC, 2022 - 2023 Open Enrollment Campaign (Honorable Mention)
Direct Mail
Property Management Company – In-House
- Southern Management Companies, LLC, 2022–2023 Open Enrollment Postcard
Event
Property Management Company
- TM Associates, TM Leadership Summit
- Van Metre, Van Metre Homecoming
- Van Metre, Van Metre Pride
- ROSS Companies, ROSS Community Outings (Honorable Mention)
Property Management Company (Charitable)
- Van Metre, Peanut Butter Drive
- Morgan Properties, Alex's Lemonade (Honorable Mention)
Commercial Property
- Southern Management Companies, LLC, The Hotel at Arundel Preserve, Summer Concert Series
Stabilized (Charitable)
- Legend Management Group, The Elms at Kingstowne, Bethany House of Northern Virginia Donation Drive
Stabilized (Resident)
- LIVEbe Communities, 2 Hopkins Apartments, Charcuterie & Cocktails
- Bonaventure, #BonaStarDay (Honorable Mention)
Leasing Center
Lease Up
- Edgewood Management, Big Sky Flats
Marketing Campaign
Associate Company – In-House
- Rent. Company Launch
Property Management Company – In-House
- Van Metre, Everyone Needs a Staycation
- Southern Management Companies, LLC, Summer Taste and Tour Open House (Honorable Mention)
Affordable – In-House
- Edgewood Management, Residences on the Lane
Lease Up – In-House
- Edgewood Management, Big Sky Flats
Lease Up – Agency
- ApartmentGeofencing.com, Bozzuto, Faraday Park, Have a Faraday Day
Model Apartment
Apartment Portfolio
- Southern Management Companies, LLC, Baltimore Communities, Virtual Staging
Lease Up
- Edgewood Management, Big Sky Flats, Virtual Staging (Honorable Mention)
Promotional Item
Property Management Company
- Van Metre, Van Metre Pride
- TM Associates, Golf Sponsorship Give Away (Honorable Mention)
Commercial Property
- Van Metre, Silver Lining Celebration
Lease Up
- Van Metre, The Sur, Honey Sur
- Edgewood Management, Big Sky Flats (Honorable Mention)
Stabilized
- Van Metre, The Asher, Asher Bee Company
- LIVEbe Communities, The Bowen Apartments, Great American Pizza Bake (Honorable Mention)
Reputation Management Campaign
Property Management Company, In-House
- Berkshire Residential Investments, Hi5! Campaign
- CRC Property Management, Share the Love Campaign (Honorable Mention)
Resident/Tenant Communication
Apartment Portfolio – In-House
- Van Metre, Clear the List Campaign
Lease Up – In-House
- Van Metre, The Sur, Earth Day
Stabilized – In-House
- Van Metre, App for That
Signage
Lease Up
- Van Metre, RiverPoint DC
Stabilized
- Van Metre, Barrington Park
- Kay Apartment Communities, Seneca Club (Honorable Mention)
Social Media Campaign
Associate Company – In-House
- Rent., RentSocial Snap
Property Management Company – In-House
- Morgan Properties, Experience More Love for PRIDE Month
- Van Metre, Van Metre 5k Run (Honorable Mention)
Apartment Portfolio – In-House
- Van Metre, Everyone Needs a Staycation
Commercial Property – In-House
- Southern Management, Companies, The Spa at The Hotel at The University of Maryland, The Spa 2.0 Launch
- Van Metre, We're Social (Honorble Mention)
Stabilized – In-House
- CRC Property Management, Ten at Clarendon, IG3 Influencer Campaign
Lease Up – In-House
- Van Metre, The Sur, Stay Golden at The Sur
- LIVEbe Communities, The Remy Apartments (Honorable Mention)
Lease Up – Agency
- Edgewood Management, Big Sky Flats, 2.0 Launch
Video
Stabilized – Agency
- Bonaventure, NEW Bonaventure Resident App
Website
Property Management Company – In-House
- Southern Management Companies, LLC, Recruitment and Retention Site
- Vantage Management (by G5) (Honorable Mention)
Affordable – Agency
- Edgewood Management, Residences on the Lane
Stabilized – In-House
- Berkshire Residential, Investments, VIA Seaport Residences
- Grady Management, East of Market Community (Honorable Mention)
Lease Up – In-House
- Van Metre, RiverPoint
- Edgewood Management, Big Sky Flats (Honorable Mention)
Learn more about the MAE Awards